HOW TO OPTIMIZE THE WEBSITE FOR VOICE SEARCH? : SEO TECHNIQUES
As voice search is growing in popularity, it is important to ensure that your site is properly optimised. Luckily, it’s simpler with the SEO than you would expect.
UNDERSTANDING VOICE SEARCH
In recent years, voice search have become a hot topic in the field of digital marketing with some reports that between 20% and 50% of all searches are made using voice in 2020. In addition, smart speaker devices such as Google Home or Amazon Echo continue to grow, and popular wearable devices such as smartwatches are also available for voice searches. This is necessary to think about the impact these patterns would have on SEO with too much atmosphere in the area of voice quest.
The wonderful thing is that voice search does not modify the search algorithms, and you can still customize your search platform because you are not optimizing the platform with conventional SEO.
This is as critical as ever to ensure that your main elements, such as metadata and content, are oriented towards well-researched keywords and phrases related to the offers on your web. High authority sites with well-written content will continue to flourish, responding extensively to a range of prospective queries.
About 60 percent of searches are now performed on a mobile device, according to Hitwise, and many of these are done through the voice search feature — to locate nearby restaurants, get directions, order items, locate out about the weather and more. In reality, according to ComScore, 50 per cent of all searches will be voice searches by 2020. As marketers we need to consider the impact that search has (and will have) on SEO.
Here are several tips for improving voice searches:
1. By Answering Questions:
Perhaps the most important part of this search optimization is to understand exactly how people use voice search differently from traditional search.
Voice search queries are longer and more conversational-anyone who uses this search is more likely to ask a full question, as compared to conventional searching where one might type a few words.
Instead of typing “best makeup,” somebody could ask Alexa, Siri or Cortana “which makeup brands are best”?
One way to optimize your platform is to predict these long-tailed, conversational questions and customize your headings and content to answer them. A schema-marked FAQ page will help you catch useful featured samples, and blogging on popular issues is another way to demonstrate awareness and authority.
Optimizing users at all stages of their buyer’s journey is critical. Phrases like “Is Ice Cream Healthy for My Dog? ” Or ” what ice cream can my dog eat? ” Indicates a searcher seeking alternatives in the exploratory process, while ” where can I buy dog ice cream? ” Indicates a searcher who has made a buying decision. This will help you reach a broader audience of searchers by including content that explains each move in the conversion funnel.
2. Local SEO:
For this search, another thing to note is that it is widely used for local questions about “near me.” “Near me” searches are focused on the physical location of the user and you can help make sure that your listings are completely optimized and that your local business schema is in order. Since people use this search of voice to answer specific questions, the searches may already be branded as “Apple Store Guidelines,” so ensuring that your online presence is thorough and accurate will help ensure that these searchers find you.
With any new SEO trend, it’s important to ponder how it works in practice. The ultimate aim of optimizing this search is to consider user behavior, and plan the content and strategy accordingly.
VOICE SEARCH FUTURE:
While the search world continues to evolve, marketers need to develop new tactics to keep up with those changes. Follow the tips in this post to ensure your rivals are a step ahead when it comes to voice search.